@extends('layouts.dashboard') @section('title', 'Campaign Details - ' . $campaignId) @section('page-title', 'Campaign: ' . $campaignId) @section('content')
Total Visits
Unique Visitors
Form Starts
Conversions
Conversion Rate
@if($funnel['flow_type'] == 'OTP') Users complete OTP (One-Time Password) verification to subscribe @else Users subscribe via Header Enrichment (direct operator integration) @endif
Step-by-step breakdown showing exactly where users leave the {{ $funnel['flow_type'] }} flow
{{ $step['name'] }}
@if(isset($step['description'])){{ $step['description'] }}
@endif{{ number_format($step['count']) }}
{{ number_format($step['percentage'], 1) }}%
{{ number_format($step['drop_count']) }} users dropped off
{{ number_format($step['drop_percentage'], 1) }}% loss from this step
Overall Conversion Rate
{{ number_format($funnel['overall_conversion_rate'], 2) }}%
Total Conversions
{{ number_format($funnel['total_conversions']) }}
from
{{ number_format($funnel['total_visits']) }}
visits
{{ $insight['description'] }}
Recommended Actions:
Your campaign funnel is performing well with no major drop-off points.
Excellent Performance
This campaign has a conversion rate of {{ number_format($campaign['conversion_rate'], 2) }}%, which is above the 5% excellence threshold.
Good Performance
Conversion rate is {{ number_format($campaign['conversion_rate'], 2) }}%. Consider optimizing landing page to reach 5% target.
Needs Improvement
Conversion rate is {{ number_format($campaign['conversion_rate'], 2) }}%. Review targeting, messaging, and landing page design.
High Form Abandonment
{{ number_format($dropoffRate, 1) }}% of users who started the form didn't complete it. Simplify the signup process.
No Form Engagement
No users have started the signup form. Review call-to-action visibility and messaging.
Traffic Quality
@if($campaign['total_visits'] > 0) Average of {{ number_format($campaign['total_visits'] / $days, 1) }} visits per day over the last {{ $days }} days. @else No traffic recorded in this period. @endif
| Date | Visits | Unique | Form Starts | Conversions | Rate |
|---|---|---|---|---|---|
| {{ \Carbon\Carbon::parse($day->date)->format('M d, Y') }} | {{ number_format($day->visits) }} | {{ number_format($day->unique_visitors) }} | {{ number_format($day->form_starts) }} | {{ number_format($day->subscriptions) }} | {{ number_format($dayRate, 2) }}% |
| No daily data available for this period | |||||